Welcome to Xin Marketing. We help Chinese companies meet the challenges of building brands and businesses in Europe and the USA
Xin Marketing provides Branding, Marketing, Social Media, E-commerce and Creative strategies and services to support Chinese companies, helping them meet the challenges of building brands and businesses in Europe/US that are complicated by its wide variety of languages, cultural norms and digital channels. Our UK and Chinese team merges world-leading brand instinct and local market expertise with an understanding of our Chinese clients’ challenges.
We deliver fantastic solutions across Brand, Creative and Social Media. Click below to find out more...
At Xin Marketing we don’t just do the job - we succeed. We want to differentiate you from the competition, and help you stand out like the star you truly are. We’re proud of everything we do, and invite you to take a look for yourself. View some of our projects to get a taste of the type of work we do.
Email and Social Media
To improve the effectiveness of email sales campaigns to a customer base of over 5m, we carried out concept and detailed design of email, social media activity and website pages. The team transformed previously static and uninspiring designs into successful, audience-focused and dynamic content pieces, then managed campaign and optimisation to increase engagement and website visits.
Social Media Lead and Content Marketing
To build consumer familiarity with the brand and drive increased sales leads to the website, the team used social media to develop dialogue between small business owners on the subject of cash-flow management, and drove traffic to a newly designed website journey which we optimised to delivered a rise in sales leads.
Website Design and Digital Management
This energy distributor was struggling to attract the volume of online sales required for their repair and service division. Clearer advertising messages based on brand strengths and consumer understanding, and a restructure of digital advertising activity grew awareness of the brand’s product range, driving significantly increased sales.
The UK’s largest mobile phone network asked us to support their mobile device repair and return logistics service. We managed inspection of returned products and component repair in China, halving waiting time for customers and reducing costs.
Branding and Package Design
To support the launch of a new mobile phone range, we carried out brand design for packaging and device software, then managed inventory and logistics for packaging, software configuration and customer support. The project was one of this network’s most successful model launches and key to market growth.
Legal and Regulatory Support
An international media agency requested support in setting up a new company for the provision of live content services to support the UK online gaming market. The Xin team completed regulatory set-up, negotiations with local technology suppliers and contract completion with key business customers, establishing the company as a key part of the group providing services across Europe.
Behind The Scenes With Our Team
John has over 30 years experience in international marketing, working for multi-national brands such as Procter & Gamble, T-Mobile and E.ON.
A specialist in brand and marketing strategy, he is our deep thinker and big picture guru.
Sara is an experienced Account Director with specialist skills in Digital Marketing. She has led work on a large variety of brands across Europe and the USA, passionate about getting her Clients the support they and their customers need.
Digital Content Manager
Tamara is a Digital Content Manager with experience across Web Design, UX and
Marketing. Tamara has spent more than 6 years designing and managing websites for clients across Europe.
We needed someone who was familiar with the Chinese and English cultures to manage our project. The Xin Marketing team has fit it in perfectly. They provided us with very thoughtful services throughout the whole project, which is more than what we expected. Sara is very patient and good with listening to our needs, she fully understood and considered more scenarios which we didn’t think about. It is the first case study we did as a new oversea business model for my company and working with Xin Marketing helped us to achieve our objectives and successfully set up the model. I would recommend their professional services to any company who want to explore oversea opportunities.
Senior Project Manager
X - Readspace
I worked with John as a business partner setting up a company in India as a supplier of outsourced services. Together we created a small but highly successful offshore business providing software development, telecom solutions and BPO services. John has a well-structured mix of strategic thinking and operational capability, and I enjoy working with such a professional, knowledgeable and practical person. I expect to maintain my working relationship with John in the future and I recommend him wholeheartedly to any person or company that needs advice and support in the areas of global marketing, communications or business process outsourcing.
I have found Sara to be enthusiastic and willing to get involved in discussions, playing an active part in projects. She is very knowledgeable about her area of expertise and I found this useful and reassuring when seeking her input.
Sara showed me that she was quick to offer advice and solutions and prepared to work quickly to meet imminent deadlines.
Sara is one of the most knowledgeable and insightful digital marketeers I have had the pleasure of working with. She combines high levels of industry expertise with great problem solving and diligence.
Suite 159, 55 Newhall Street,
Birmingham, B3 3RB, UK
+44 (0) 207 412 8886